Nov. 19, 2020

The Real Reason Your Customers Buy with Bob Moesta

The Real Reason Your Customers Buy with Bob Moesta

With so many moving pieces, it can be hard to truly understand why your customers actually bought from you. But fear not, because a simple framework called Jobs To Be Done will ensure you're giving your customers exactly what they need. The co-architect of the Jobs To Be Done framework Bob Moesta joins Katelyn Bourgoin to explain: 

  • Why Customers Lie To Themselves and To You
  • The Difference In Language Between Active And Passive Shopping
  • The Four Forces That Influence All Buying Decisions
  • What Really Matters To Your Customers
  • And So Much More

Bob Moesta is the President and CEO of The Re-Wired Group and co-architect of the Jobs To Be Done Framework. His new book Demand-Side Sales 101 is now available. 

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Twitter: https://twitter.com/bmoesta

LinkedIn: https://www.linkedin.com/in/bobmoesta/

Book: https://www.amazon.ca/Demand-Side-Sales-101-Customers-Progress-ebook/dp/B08FRRF68Q

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Katelyn Bourgoin

Host of Customer Show & Founder of Customer Camp

Katelyn is the founder of Customer Camp, a training and research firm that helps growth-ready product teams to get inside their customer’s heads so they can market smarter.