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It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't…
Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done rig…
Technologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy de…
It has never been easier to start a software business. But getting your first paying customers? That part is still really, really…
Success gaps are an invisible force keeping your customers from reaching their desired outcomes -- a confusing checkout process, …
There's no doubt about it -- Covid has forever shifted the buying expectations of customers across the world. But those who choos…
Using social proof is one of the most powerful (but under-rated) tools in a marketer's toolbox. When done right, it can help incr…
The rise of independent content creators has fragmented consumer attention. To get in front of your ideal customers, you're going…
It's common advice to listen to your customers. But how do we at Customer Camp actually do that? In this episode, we go behind th…
When you think of innovation, businesses like banks and manufacturers likely won't come to mind. But as you'll learn in this epis…
Don't wait until you're ready to raise money to fund your company to start building relationships with potential investors. Inves…
Case studies are a killer way to show off how you've changed the lives of your customers. But many businesses don't write them in…
Most people send boring and uninspiring business proposals. In today's episode, we uncover what makes a proposal standout and act…
With so many moving pieces, it can be hard to truly understand why your customers actually bought from you. But fear not, because…
Email is one of the very few direct channels of communication that you have with your customer. When done right, emails can help …
Join Katelyn Bourgoin as she explores what makes people tick, click, and buy.