All Episodes

Feb. 25, 2021

Make Your Business Stand The F*ck Out with Louis Grenier

It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't…

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Feb. 18, 2021

Why Marketers Should Create Negative Personas with Rebecca Sadwick

Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done rig…

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Feb. 11, 2021

The Rise of Customer-Led Growth with Georgiana Laudi

Technologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy de…

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Feb. 4, 2021

How To Get Your First 100 SaaS Customers with Asia Orangio

It has never been easier to start a software business. But getting your first paying customers? That part is still really, really…

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Jan. 28, 2021

How To Find And Fix Success Gaps That Lead To Unhappy Customers

Success gaps are an invisible force keeping your customers from reaching their desired outcomes -- a confusing checkout process, …

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Jan. 21, 2021

How To Adapt To New Customer Expectations with Kristen LaFrance

There's no doubt about it -- Covid has forever shifted the buying expectations of customers across the world. But those who choos…

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Jan. 14, 2021

How To Use Social Proof To Supercharge Your Sales with Talia Wolf

Using social proof is one of the most powerful (but under-rated) tools in a marketer's toolbox. When done right, it can help incr…

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Jan. 7, 2021

How To Find Where Your Customers Are Hanging Out Online with Rand Fis…

The rise of independent content creators has fragmented consumer attention. To get in front of your ideal customers, you're going…

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Dec. 24, 2020

From Listening To Launch: How We Do Customer Research

It's common advice to listen to your customers. But how do we at Customer Camp actually do that? In this episode, we go behind th…

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Dec. 17, 2020

How Big Businesses Can Innovate Like Scrappy Startups with Ben Yoskov…

When you think of innovation, businesses like banks and manufacturers likely won't come to mind. But as you'll learn in this epis…

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Dec. 10, 2020

How to Pitch Your Business so Mark Cuban Invests with Dan Martell

Don't wait until you're ready to raise money to fund your company to start building relationships with potential investors. Inves…

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Dec. 3, 2020

Sell More Using Customer Success Stories with Joel Klettke

Case studies are a killer way to show off how you've changed the lives of your customers. But many businesses don't write them in…

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Nov. 26, 2020

The Secret To Creating Winning Proposals with Kyle Racki

Most people send boring and uninspiring business proposals. In today's episode, we uncover what makes a proposal standout and act…

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Nov. 19, 2020

The Real Reason Your Customers Buy with Bob Moesta

With so many moving pieces, it can be hard to truly understand why your customers actually bought from you. But fear not, because…

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Nov. 13, 2020

How To Write Emails That Customers Love Opening with Val Geisler

Email is one of the very few direct channels of communication that you have with your customer. When done right, emails can help …

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Oct. 30, 2020

Introducing: Customer Show

Join Katelyn Bourgoin as she explores what makes people tick, click, and buy.

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