Customer Show

Customer Show

This is Customer Show—the podcast that explores what makes people tick, click, and buy.

Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising.

Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.

Feb. 25, 2021

Make Your Business Stand The F*ck Out with Louis Grenier

It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin on this episode of Customer Show.

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Feb. 18, 2021

Why Marketers Should Create Negative Personas with Rebecca Sadwick

Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. Rebecca Sadwick joins Katelyn Bourgoin on this episode of Customer Show.

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Feb. 11, 2021

The Rise of Customer-Led Growth with Georgiana Laudi

Technologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependant on a single tool? Georgiana Laudi joins Katelyn Bourgoin in this episode of Customer Show.

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Feb. 4, 2021

How To Get Your First 100 SaaS Customers with Asia Orangio

It has never been easier to start a software business. But getting your first paying customers? That part is still really, really hard. Asia Orangio joins Katelyn Bourgoin on this episode of Customer Show.

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Jan. 28, 2021

How To Find And Fix Success Gaps That Lead To Unhappy Customers

Success gaps are an invisible force keeping your customers from reaching their desired outcomes -- a confusing checkout process, vague product descriptions, or even a broken website. Claire Suellentrop joins Katelyn Bourgoin on this episode of Customer Show podcast.

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Jan. 21, 2021

How To Adapt To New Customer Expectations with Kristen LaFrance

There's no doubt about it -- Covid has forever shifted the buying expectations of customers across the world. But those who choose to be resilient instead of resistant have the opportunity to create amazing experiences their customers will love. Kristen LaFrance joins Katelyn Bourgoin on Customer Show.

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Jan. 14, 2021

How To Use Social Proof To Supercharge Your Sales with Talia Wolf

Using social proof is one of the most powerful (but under-rated) tools in a marketer's toolbox. When done right, it can help increase conversion rates without you needing to say a word. Talia Wolf joins Katelyn Bourgoin on Customer Show.

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Jan. 7, 2021

How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin

The rise of independent content creators has fragmented consumer attention. To get in front of your ideal customers, you're going to have to know where they spend their time online. Rand Fishkin joins Katelyn Bourgoin to explain how to find where your ideal customers spend their time-consuming content online.

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Dec. 24, 2020

From Listening To Launch: How We Do Customer Research

It's common advice to listen to your customers. But how do we at Customer Camp actually do that? In this episode, we go behind the scenes to share how we successfully launched our first product.

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Dec. 17, 2020

How Big Businesses Can Innovate Like Scrappy Startups with Ben Yoskovitz

When you think of innovation, businesses like banks and manufacturers likely won't come to mind. But as you'll learn in this episode, those massive businesses require a special mindset in order to get their customers to care. Innovation expert Ben Yoskovitz joins Katelyn Bourgoin.

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